June 3, 2012

Brands Owned by Big, Corporate Wineries: The Master List To Check If Your Brand is Independent or Part of a Big, Hulking Winery

I talk about the business of wine all the time and people are always asking: How do I know if the brand I like is made from an independent winery or a big hulking winery? 

Estimates are all over the board in terms of how much market share the big guys have in the US (sorry in advance to our international friends, this is just a list for the US), but between 13% - 50% of the wine market is dominated by the top 10 wine companies. From my experience, it's closer to 50% than 13%. There are advantages and disadvantages to buying from the big guys.

On the plus side -- consistent quality, consistent availability, and lower prices. You will almost always get the same taste out of a bottle and these wines will always be on the shelves. The prices will be decent, although I don't think they usually provide VALUE, which I define as better than what it costs.

On the negative -- the wine is homogenized, for the most part. It's very same-y. There isn't a whole lot of room for vintage variation, expression of terroir/land, or experimentation from the winemaker. Generally these wineries are all about cost savings, and much less about green -- none of the big guys are winning legit praise for responsible wine production that mitigates impact. As I've discussed before, it's a lot of sustaina-BULL-ity -- voluntary programs that have squishy requirements aren't great.

But back to the original question -- how do I  know if the brand I like is made from an independent wintery or a big hulking winery? Well, I finally put together a list of some of the top wine companies and their brands. It includes the big guys: Constellation Wines, E&J Gallo, Diageo, Kendall-Jackson, The Wine Group, Bronco Wine Company, Trinchero, Delicato, and Treasury Wine Estates. Chateau Ste. Michelle from Washington rounds out the top 10, but all its wines are branded Chateau Ste. Michelle, so it's pretty transparent. 

The list below was taken directly from these companies corporate sites -- I didn't just pull it out of my a$&.

Consolidation is always going on, so this will change year to year, but for now, you can use this as a guide to see if your favorite brand is an independent or part of a corporate giant. 

As a caveat, many of the brands that have Bronco listed next to them are owned by independent wineries. But Bronco does all the distribution, which means they get the wine into our hands many times by paying incentives and distributor allowances that companies not affiliated with a middle-man this large could never afford to do. You need a certain revenue stream and scale to work with Bronco. So although these companies make their own wine, in their own style, I still think they are part of the reason some smaller shops get less attention in the market. They lay somewhere between independent and owned.

The list is in alphabetical order by brand. Hope this helps! I bet more than a few of you will be surprised at the list...



Brand Owned By (or with Bronco, Distributed By)
1749 by Pierre Chainier Bronco Wine Company
A By Acacia Diageo
A Mano The Wine Group
Abel’s Tempest Treasury Wine Estates
Acacia Vineyard Diageo
Alakey Soju Bronco Wine Company
Alamos® E&J Gallo Winery
Albertoni Vineyards Bronco Wine Company
Albino Armano The Wine Group
Allure Winery Bronco Wine Company
Almaden Vineyards The Wine Group
Almaviva Diageo
André® E&J Gallo Winery
Angel Cove Treasury Wine Estates
Angove Nine Vines Trinchero
Angove Red Belly Black Trinchero
Annie’s Lane Treasury Wine Estates
Archetype Diageo
Arrowood Kendall-Jackson
Atalon Kendall-Jackson
Avissi Prosecco Trinchero
Baileys of Glenrowan Treasury Wine Estates
Ballatore® E&J Gallo Winery
Bandit Trinchero
Barefoot Bubbly® E&J Gallo Winery
Barefoot®Cellars E&J Gallo Winery
Baron des Chartrons Bronco Wine Company
Bartles & Jaymes® E&J Gallo Winery
Beaulieu Vineyard Diageo
Bell Wine Cellars Bronco Wine Company
Bella Sera® E&J Gallo Winery
Beringer Vineyards Treasury Wine Estates
Big House The Wine Group
Bivio Italia Bronco Wine Company
Black Stallion Estate Winery Delicato
Black Swan® E&J Gallo Winery
Blackstone Winery Constellation
Bodegas Palacio Bronco Wine Company
Boho Vineyard The Wine Group
Bold Vine Delicato
Boone's Farm® E&J Gallo Winery
Bota Box Delicato
Brady Vineyard Bronco Wine Company
Brazin Delicato
Bridlewood® Estate Winery E&J Gallo Winery
Brophy Clark The Wine Group
Brovida Cordara Winery Bronco Wine Company
Brumaio Organice Vineyards Bronco Wine Company
Bryon Estates Kendall-Jackson
Burgundy Estates Diageo
Butterfly Kiss Diageo
Calina Kendall-Jackson
Cambria Kendall-Jackson
Canandaigua Winery Constellation
Cardinale Kendall-Jackson
Carlo Rossi® E&J Gallo Winery
Carmel Road Kendall-Jackson
Carmen Trinchero
Carmenet Winery Bronco Wine Company
Carrara Bronco Wine Company
Casarsa The Wine Group
Cask & Cream® E&J Gallo Winery
Castello di Gabbiano Treasury Wine Estates
Cedar Brook Winery Bronco Wine Company
Cellar No. 8 Treasury Wine Estates
Chalone Vineyard Diageo
Chateau de la Roche Bronco Wine Company
Chateau Laroque The Wine Group
Chateau Lassegue Kendall-Jackson
Chateau St. Jean Treasury Wine Estates
Cherry on Top Diageo
Chockstone The Wine Group
Cipressi Bronco Wine Company
Clarendon Hills E&J Gallo Winery
Clay Station Delicato
Clos de l’Oratoire des Papes Bronco Wine Company
Clos de Nouys Bronco Wine Company
Clos du Bois Winery Constellation
Coastal Ridge Winery Bronco Wine Company
Coastal Vines Cellars Bronco Wine Company
Coldstream Hills Treasury Wine Estates
Colores del Sol Treasury Wine Estates
Columbia (WA) E&J Gallo Winery
Concannon Vineyard The Wine Group
Congress Springs Winery Bronco Wine Company
Contemassi Bronco Wine Company
Corbett Canyon The Wine Group
Corner 50 Winery Constellation
Cosme Palacio Bronco Wine Company
CottonWood Creek Cellars Bronco Wine Company
Covey Run (WA) E&J Gallo Winery
Crane Lake Cellars Bronco Wine Company
Crème de Lys Diageo
Cupcake Vineyards The Wine Group
Curtis Winery Bronco Wine Company
Dancing Bull® E&J Gallo Winery
Darcie Kent The Wine Group
DaVinci E&J Gallo Winery
DC&E Diageo
Delicato Delicato
Devil’s Lair Treasury Wine Estates
Domaine Laurier Winery Bronco Wine Company
Domaine Napa Winery Bronco Wine Company
Domino Wines Delicato
Don Miguel Gascon E&J Gallo Winery
Doña Paula Trinchero
Doña Sol Winery Bronco Wine Company
Down Under Cellars Bronco Wine Company
Drylands Winery Constellation
Dunnewood Vineyards Constellation
Dynamite Vineyards Diageo
E. & J. ®  Brandy E&J Gallo Winery
Ecco Domani® E&J Gallo Winery
Edmeades Kendall-Jackson
El Furioso Bronco Wine Company
Emma Pearl Treasury Wine Estates
Ensemble Diageo
Ernst Gouws & Co Bronco Wine Company
Estancia Estates Winery Constellation
Estrella River Winery Bronco Wine Company
Etude Treasury Wine Estates
Evohé Bronco Wine Company
Fairbanks® E&J Gallo Winery
Falcone Family Vineyards Bronco Wine Company
Familia Camarena Tequila E&J Gallo Winery
Fat Cat Cellars Bronco Wine Company
Fifth Leg Treasury Wine Estates
Filus Winery Bronco Wine Company
Finca el Origen Bronco Wine Company
First Press Delicato
FishEye Winery The Wine Group
flipflop The Wine Group
Fog Head Delicato
Folie á Deux Trinchero
Forest Glen Winery Bronco Wine Company
Foxhorn The Wine Group
Franciscan Oakville Estates Constellation
Franzia The Wine Group
Fre Trinchero
Freemark Abbey Kendall-Jackson
Frei Brothers® E&J Gallo Winery
Gallo® Family Vineyard ® E&J Gallo Winery
Gassier Winery Bronco Wine Company
Ghost Pines® E&J Gallo Winery
Gibson Vineyards Bronco Wine Company
Glen Ellen The Wine Group
Glorioso Bronco Wine Company
Gnarly Head Delicato
Gonzales Winery Constellation
Gran Vino Sanson Bronco Wine Company
Grand Cru Vineyards Bronco Wine Company
Great Western Treasury Wine Estates
Greg Norman Estates Treasury Wine Estates
Hacienda Cellars Bronco Wine Company
HandCraft Delicato
Haraszthy Family Cellars Bronco Wine Company
Harlow Ridge Winery Bronco Wine Company
Hartford Family Winery Kendall-Jackson
Heemskerk Treasury Wine Estates
Helfrich The Wine Group
Herding Cats The Wine Group
Heritages Winery Bronco Wine Company
Hewitt Vineyard Diageo
Hogue Cellars Constellation
Hornsby's E&J Gallo Winery
Igardi Bronco Wine Company
Inglenook Winery The Wine Group
Ingoldby Treasury Wine Estates
Inniskillin Okanagan Winery Constellation
Irony Delicato
Italian Casarsa The Wine Group
Jackson Triggs Estate Winery Constellation
Jade Mountain Diageo
Jamiesons Run Treasury Wine Estates
Jargon Trinchero
Jarhead Wine Company Bronco Wine Company
JFJ Winery Bronco Wine Company
Joel Gott Trinchero
Kallfelz The Wine Group
Kendall-Jackson Wine Estates Kendall-Jackson
Killawarra Treasury Wine Estates
Kim Crawford Winery Constellation
King Fish Delicato
La Boca Winery Bronco Wine Company
La Crema Kendall-Jackson
La Fleur Renaissance Bronco Wine Company
La Jota Kendall-Jackson
La Marca E&J Gallo Winery
Landaluce Bronco Wine Company
Las Rocas® E&J Gallo Winery
Laurier Vineyards Bronco Wine Company
Le Clos Jordanne Constellation
Le Lapin Bronco Wine Company
Leo Buring Treasury Wine Estates
Les Hospices Bronco Wine Company
Les Moirets Bronco Wine Company
Liberty Creek® E&J Gallo Winery
Lindeman’s Treasury Wine Estates
Little Boomey Trinchero
Livingston Cellars® E&J Gallo Winery
Lock & Key Trinchero
Lokoya Kendall-Jackson
Loredona Delicato
Louis M. Martini® E&J Gallo Winery
MacMurray Ranch® E&J Gallo Winery
Maglieri Treasury Wine Estates
Main Street Winery Trinchero
Maison de Grand Esprit Treasury Wine Estates
Mark West Constellation
Martĩn Cõdax® E&J Gallo Winery
Masked Rider Winery Bronco Wine Company
Maso Canali® E&J Gallo Winery
Masseria del Fauno Bronco Wine Company
Massimo Delicato
Mattie's Perch® E&J Gallo Winery
Matua Valley Treasury Wine Estates
McWilliam's® E&J Gallo Winery
Medrano Estate Vineyards Bronco Wine Company
Menage a Trois Trinchero
Meridian Treasury Wine Estates
Metala Treasury Wine Estates
MG Vallejo The Wine Group
Mildara Treasury Wine Estates
Mirassou® E&J Gallo Winery
Mission Bell Winery Constellation
Mogen David The Wine Group
Montecillo The Wine Group
Monterra Delicato
Montevina Winery Trinchero
Monthaven The Wine Group
Monti Guidi del Carmine Bronco Wine Company
Montpellier Vineyards Bronco Wine Company
Montresor Winery Bronco Wine Company
Morassutti The Wine Group
Motos Liberty Cellars Bronco Wine Company
Murphy Goode Kendall-Jackson
Naked Earth Organic Wine Bronco Wine Company
Napa Cellars Trinchero
Napa Creek Winery Bronco Wine Company
Napa Landing Winery Bronco Wine Company
Napa Ridge Napa Valley Bronco Wine Company
Navarro Correas Diageo
New Amsterdam® Gin E&J Gallo Winery
NewHarbor Diageo
Newman’s Own Trinchero
Niagara Cellars Constellation
Nk’Mip Cellars Constellation
Nobilo Winery Constellation
Noble vines Delicato
Oak Leaf The Wine Group
Oratoriao Gigondas Bronco Wine Company
Orogeny Diageo
Osoyoos Larose Constellation
Pacific Oasis Vineyards Bronco Wine Company
Paso Grande Bronco Wine Company
Patianna Organic Vineyards Bronco Wine Company
Paul Masson The Wine Group
Peñascal Estate Bronco Wine Company
Penfolds Treasury Wine Estates
Pepperjack Treasury Wine Estates
Peter Vella® E&J Gallo Winery
Picket Fence Vineyards Bronco Wine Company
Pierre Chainier Sparkling Bronco Wine Company
Pinot Evil The Wine Group
PKNT Winery Bronco Wine Company
Plaza Real Bronco Wine Company
Pol Rémy Bronco Wine Company
Pölka Dot® E&J Gallo Winery
Poor Bob’s Wine Company Bronco Wine Company
Provenance Vineyards Diageo
Quail Ridge Winery Bronco Wine Company
Quintessence Bronco Wine Company
Rabbit Ridge Winery Bronco Wine Company
Rancho Sisquoc Winery Bronco Wine Company
Rancho Zabaco® E&J Gallo Winery
Ravenswood Wineries Constellation
Red Bicyclette® E&J Gallo Winery
Red Rock Winery® E&J Gallo Winery
Red Truck Winery Bronco Wine Company
Redwood Creek® E&J Gallo Winery
Redwood Vineyards Bronco Wine Company
Richard Grant Estate Bronco Wine Company
Rigal Winery Bronco Wine Company
Ritzman Bronco Wine Company
Robert Hall Winery Bronco Wine Company
Robert Mondavi Winery Constellation
Robertson’s Well Treasury Wine Estates
Roc de Chateauvieux Bronco Wine Company
Rock Hollow Wines Bronco Wine Company
Rose “N” Blum Diageo
Rosemount Estate Treasury Wine Estates
Rosenblum Cellars Diageo
Rothbury Estate Treasury Wine Estates
Rouge Homme Treasury Wine Estates
Rusack Vineyards Bronco Wine Company
Rutherford Vintners Bronco Wine Company
Sacred Hill Diageo
Salmon Creek Cellars Bronco Wine Company
Saltram Treasury Wine Estates
San Telmo Diageo
Santa Ana The Wine Group
Santa Barbara Collection Treasury Wine Estates
Santa Carolina Bronco Wine Company
Santa Dorotea Winery Bronco Wine Company
Sbragia Family Vineyards Treasury Wine Estates
Scoudouc Winery Constellation
Seaglass Trinchero
Seaview Treasury Wine Estates
Sebeka® E&J Gallo Winery
Secret Stone Treasury Wine Estates
Secreto Bronco Wine Company
See Ya Later Ranch Constellation
Seppelt Treasury Wine Estates
Seven The Wine Group
Sheffield Cellars® E&J Gallo Winery
Silver Birch The Wine Group
Silver Ridge Vineyards Bronco Wine Company
Simi Winery Constellation
Sledgehammer Treasury Wine Estates
Snap Drago Diageo
Sonoma Junction Diageo
Souverain Treasury Wine Estates
Squealing Pig Treasury Wine Estates
St Clement Treasury Wine Estates
St Huberts Treasury Wine Estates
Stags’ Leap Winery Treasury Wine Estates
Starborough™ E&J Gallo Winery
Stark Raving Diageo
Stellina de Notte Diageo
Sterling Vineyards Diageo
Sterling Vintner’s Collection Diageo
Stone Barn Delicato
Stonehead Cellars Bronco Wine Company
Stonestreet Kendall-Jackson
Sumac Ridge Estate Winery & Vineyard Constellation
Sutter Home Trinchero
Sycamore Lane Trinchero
Ted the Mule Bronco Wine Company
Tempra Tantrum The Wine Group
Tenuta di Arceno Kendall-Jackson
Terra d’Oro Trinchero
Terra Robles Winery Bronco Wine Company
Terramia Winery Bronco Wine Company
TGallant Treasury Wine Estates
The Naked Grape E&J Gallo Winery
The Show Trinchero
Thousand Oaks Bronco Wine Company
Tierra Brisa Winery Bronco Wine Company
Tierra Secreta Treasury Wine Estates
Tisdale Vineyards® E&J Gallo Winery
Tollana Treasury Wine Estates
Tribuno The Wine Group
Trinchero Trinchero
Trinity Oaks Trinchero
Turner Road Vintners Wineries Constellation
Turning Leaf® E&J Gallo Winery
Twisted Delicato
Uppercut Diageo
Valley of the Giants Treasury Wine Estates
Ventana Vineyards Bronco Wine Company
Verite Kendall-Jackson
Veuve du Vernay Sparkling Bronco Wine Company
Viña Mayor Bronco Wine Company
Whitehaven® E&J Gallo Winery
Wild Hare Winery Bronco Wine Company
Wild Horse Winery Constellation
Wild Vines® E&J Gallo Winery
William Hill Estate™ E&J Gallo Winery
Wily Jack Diageo
Wolf Blass Treasury Wine Estates
Woodbridge Winery Constellation
Wycliff® Sparkling E&J Gallo Winery
Wynns Coonawarra Estate Treasury Wine Estates
Yangarra Kendall-Jackson
Yarra Ridge Treasury Wine Estates
Yellowglen Treasury Wine Estates
Zibibbo Trinchero

6 comments:

  1. Great info! Thanks for the list!

    ReplyDelete
  2. Excellent article, Elizabeth! I read lots of Wine Porn magazines, and this is a topic you almost never see covered.

    I have two questions, if you have time to follow up:

    1.) Is there any "fast" way to ascertain from the label whether a winery is a true independent or is owned by a bigger conglomerate? Or do I just need to do some fast Googling before making up my mind about a bottle?

    2.) This question really stumps me: From the bottom line of a Big Wine Company balance sheet, how is it profitable to them to have twenty or more of the same kind of wine in their portfolio? Don't they risk what's currently happening to Clear Channel (buying up tons of radio stations in the same market, only to have them begin to cannibalize each other and then getting crushed by the debt load).

    ReplyDelete
  3. Martin -- glad you liked this!

    Douglas

    To question 1: No, they hide this, legally from all of us (it's called a DBA -- "doing business as" and is completely legal). I was hoping this list may be a good bookmark for people -- a quick resource on which to rely. Sometimes even google takes a while -- this is all directly from their corporate sites.

    2. It's actually VERY profitable. They do have some cannibalization, but they do slight variations on style based on extensive consumer research and people have preferences and buy certain brands based on those. The larger wineries spend a lot on marketing (I was a brand marketer for one of them, so I can truly attest to this) and they go after their target consumer hard and fast.

    What appeal to you may not appeal to me, and they know that from all their research. They create labels and styles of wine for each consumer group and expect a fair amount of trading between. They are far less concerned with cannibalization and more concerned with growing the wine "pie," which, relatively speaking, is pretty darn small in the US. Given how many potential consumers there are out there, they still have a long way to go until they are eating their own lunches, so to speak! They make a ton of money from each brand, if they can keep cost low (aka, quality relatively low).

    Hope that helps!
    Elizabeth

    ReplyDelete
  4. Thank you, thank you, thank you.
    This lives up to your own marketing--wine (information) for normal people, not just industry insiders, that love wine.

    ReplyDelete
  5. Thanks GoJo! I'm glad you like the post. I think it's important for people to be informed. It doesn't mean you should stop buying these wines, but in case you were wondering about your favorite brand...now you know!

    Thanks so much for reading the blog!
    Elizabeth

    ReplyDelete
  6. Amazing information on the wineries topic. I thanks for sharing it. I often look for such information on the internet.

    ReplyDelete